The website · the main thing I build

Taking new builds · live in about a week (two for the full Showcase build)

A real website that books the job.

I design it, write it, put it live and keep it running. Your photos, your words, your prices, laid out so the person who found you can call you in one tap. You spend about twenty minutes. I do the rest.

  • Built for your business from scratch, never a bought template
  • Your real job photos and your own words, not filler
  • Phone-first, so the call button is the loudest thing on the page
  • Live in about a week (two for the full Showcase build), with a private preview link first

$800, $2,000 or $2,500 CAD to build · care plan from $70/mo · or call (519) 761-2251

Preview live · your private link
A finished custom website for Alder & Oak Design Build, shown in a browser frame, one of the demonstration builds Demo build · fictional brand
(519) 761-2251 Ontario-built, one person Fully remote, Canada & the US Domain registered in your name You talk to the person who built it
Scroll: your storefront, onlineYour storefront, online

An empty window gets walked past.

A finished one gets remembered.

When someone searches for what you do in your town, they should land somewhere that looks the part.

Loads fast. Reads clean. Looks the part.

One page or eight, built around your photos and your prices. About a week (two for the full Showcase build), start to live.

Built for you. Yours to keep.

The whole point

Built to work, not just exist.

A brochure sits there. A real site does one job: it takes the person standing in a flooded basement at nine at night, phone in hand, and gets them to tap Call. Every choice on the page, the speed, the photos, the size of the button, points at that one moment.

Loads in a blink One-tap call Reviews up top Found on Google

See it for real

What I would build for you.

Three sites you can click into right now, one for each tier. Different trades, one standard, and it is the standard your business gets.

Every one hand-built by me. The three businesses behind them are invented, so nothing here is a real client's data or a customer result.

Swipe to see all three · see the full work →

What it is

Every build includes.

This is the floor. It is in the $800 build and it is in the $2,500 build. The sizes differ in how many pages you get and whether the site answers questions and takes bookings on its own.

1 to 8Pages, depending on size
A phone propped against a wooden offcut on a workbench, showing a site preview
The whole review process. I send a link, you open it between jobs and tell me what to change.
01

Home, services, about, contact

One well-built page at the presence size. Up to eight at the working size, so services, gallery, service area and contact all get their own room.

1 to 8 pages
02

Built from what you already have

Your job photos, your real number, your hours, your service area. Text me more, or I work with what is already out there under your name.

Your real content
03

Designed from scratch, not a template

No $40 theme with your logo dropped on it. A roofer's site looks like a roofer's; a salon's looks like a salon's.

Custom, not bought
04

Phone-first, loads fast

Most people who find you are on a phone, in a hurry. The page is built for that first, so the call button is big and nothing keeps them waiting.

Tap to call
05

Domain, hosting & the lock

Covered by the care plan. Nothing extra to buy, nothing to configure, the padlock in the address bar, and the domain registered in your name from day one.

In the care plan
06

Change anything, anytime

New service, new number, a better photo. You text me and I fix it. No extra fee for small changes, no logging in, no ticket queue.

You text, I edit

Every build ships with hosting, SSL and the domain registered in your name, and the care plan covers the changes you ask for after launch.

Try it right here

Watch a site build itself.

Pick your trade, put your name in, and I will assemble a homepage for it in front of you — logo, headline, photo, call button, the lot. It runs in your browser, it takes about three seconds, and you do not have to give me anything to see it.

01 · What do you do?
04 · Colour (optional)

Nothing is stored on your machine and there is no sign-up. Change an answer and press it again as many times as you like.

Illustration only
Pick a trade, put a name in, and press Build the preview.

A rough of the style, not the finished build. Everything above was assembled in your browser from a handful of layouts I wrote. Where there is a photo it is borrowed from one of my demo builds; where there is not, the panel is drawn in code. The phone number is a fake one and the wording is a placeholder I made up, so none of this is a real business or a real result. Your build gets your photos, your words, your prices and your number.

The real one is not generated. It gets your job photos, your service list, your booking or quote flow and your reviews, and I write it with you rather than filling in a dropdown.

Book a 15-min call or read the three sizes first

Three sizes

Pick the one that fits the business.

You pay once to build it, then a small monthly to keep it hosted, secure and edited when you ask. Same care at every size. What changes is how many pages you need, and whether the site should answer questions and take bookings while you are on a job.

01 · Presence Basic

For a business that needs to exist properly online and be easy to phone. One page, done well, instead of five pages done thin.

  • A single page, built around your photos
  • Colours and type matched to your brand
  • Copy written for the business, not filled in
  • Contact rows straight to your phone and email
  • No AI chat assistant at this size
  • No booking form at this size

$800CAD, one-time build

then $70/mo care plan

Line by line
02 · Working Pro Most popular

For a business that wants the site to answer questions and take bookings while you are up a ladder with your phone in your pocket.

  • Everything in the presence size
  • Up to eight pages: services, gallery, area, about, contact
  • An AI chat assistant trained on your hours, services and prices
  • A booking or quote request flow wired to your phone and email

$2,000CAD, one-time build

then $90/mo care plan

Line by line
03 · Showcase Premium

For a business where the way it looks is part of what you are selling. A studio, a restaurant, a builder whose portfolio does the closing.

  • Everything in the working size
  • The full build: every visual variant, the signature motion
  • More pages, and the launch kit with logo and social assets
  • Restaurants get menu, hours and reservations

$2,500CAD, one-time build

then $90/mo care plan

Line by line

One-time build fee, paid up front, then a small monthly care plan that covers hosting, security and changes. No contract, no lock-in. See the full pricing.

Talk it through

Start to finish

How it works, step by step.

About twenty minutes of your time. Here is what happens, first conversation to go live.

01Day 1

A quick 15-minute call

We talk for fifteen minutes on the phone. I ask what you do, who you want calling you, what your competition looks like. That is it. No forms, nothing to sign yet.

Both of us
02Day 1

I gather what already exists

After the call I go and find everything already published under your name: your photos, your phone number, your hours, your service area. You do nothing.

Hunter
03Day 2 to 5

I build the site

I build every page here in Ontario. I write the words, lay out the photos, make the buttons work. If I need something from you it is one text. Usually I do not need anything.

Hunter
04Day 5 to 7

I text you a preview link

You get a text with a link. Tap it on your phone and the whole site opens like a normal site, except only you and I can see it. Show your partner, show your foreman, then tell me what to change.

Both of us
05Day 7 to 11

I fix anything you want fixed

You text me the changes. Wrong number, missing service, a better photo, anything. I fix it and send it back. We go around until you say it looks right.

Both of us
06Day 11 to 13

Domain setup

If you already own a web address I point it at the new site. If you do not, I register one in your name. Either way you never log into anything technical.

Hunter
07Day 14

The site goes live

Your website is on the internet. I text you the link. Put it on your truck, your cards, your Google listing. Done.

Hunter
About 20 minutes of your time · live in about a week (two for the full Showcase build) Book a 15-min call

The split · no surprises

Who does what.

I want to be clear about who's doing what, because most software companies aren't. Here's the honest floor: you talk to me, I build the thing, and you own the result.

You

You do almost nothing.

  • Talk to me for 15 minutes on the phone, once
  • Text me a few job photos if you have them (skip it if you don't)
  • Look at the preview link and tell me what to change
  • Hand me the login for your domain if you already own one
Hunter

I do everything else.

  • Pull your Google profile, reviews, photos, hours, service area
  • Write every word on every page
  • Design and build the whole site, custom, from scratch
  • Register your domain in your name if you do not have one, about $20 CAD a year, covered
  • Set up hosting and the lock symbol in the address bar
  • Make it work on phones, tablets, and computers
  • Fix anything you want fixed. You text me, I do it.

Questions

What people ask.

I already have a website. Do I have to throw it out?
No. Keep the old one running until the new one is ready. When you approve the preview I switch your web address over in about an hour. The old site just stops being the one people land on. No downtime, no broken email, no lost customers.
What if I don't own a domain name yet?
I register one for you, in your name, not mine. It is about $20 CAD a year and the care plan covers it. I will bring three or four good options to the call, something like yourplumbing.ca or yoursalon.ca, and you pick.
How long until it is live?
About a week for the Presence and Working sizes, two weeks for the full Showcase build, and most of that is waiting on you. Reply to my texts the same day and it lands closer to five days. Take a week to look at the preview and it takes a week longer. There is no meter running while you think about it.
Can I change stuff later?
Yes, and you never log into anything. You text me: "add a service called sewer camera inspection," or "our phone number changed." I do it. Small changes are what the care plan is for, so there is no extra fee.
What if I hate the design?
You see a private preview link before it ever goes public, and you tell me what is wrong with it. I redo it. That back and forth is part of the build, not an extra. Nothing goes live and nothing gets billed at launch until you have said it looks right.
What is the monthly actually for?
Hosting, the SSL certificate, the domain, backups, keeping the thing patched, and the changes you text me. It is not a rental. The build fee buys the site outright and the domain is registered in your name from day one, so if you ever stop the care plan you still own what you paid for.
Does it work on phones?
Yes, and that is the case it is designed for first. Most people looking at your site are standing somewhere with one hand free. The call button is the biggest thing on the page and the page loads before they lose patience.

More questions? See the full FAQ → · Or just call Hunter: (519) 761-2251

Sketched on the call, not after

Want to see what your site would look like?

Book fifteen minutes. I will look up your business while we talk and sketch the shape of the site on the spot, so you can tell me it is wrong before either of us has spent anything.